WealthFlow
Redesigning an investment dashboard to make complex data accessible for novice investors.
View Case Study →Portfolio 2024
Ananya Verma
A Product Designer based in India, crafting rational systems with emotional depth for the next generation of startups.
Selected Work
(3 Projects)Artisan Market
Connecting local craftsmen with global buyers through a storytelling-first marketplace.
View Case Study →Lumina Tech
A complete brand refresh for an emerging AI startup, focusing on trust and clarity.
View Case Study →Philosophy
My process is deep diving and scavenging for knowledge. I visualize myself as the end user and try to align my research with their mental, emotional, and cognitive state.
The definition of a good product for me is one that learns and aligns itself with the user’s end goal.
3+
Years of Experience
20+
Projects Delivered
Services
- UI/UX Design →
- Design Systems →
- Prototyping →
- Brand Identity →
How I Work
01
Discover
Stakeholder interviews, market analysis, and scavenging for knowledge.
02
Define
Creating personas and empathy maps to visualize the user's mental state.
03
Develop
Iterative wireframing, prototyping, and creating flexible layouts.
04
Deliver
Usability testing, final polish, and aligning with business goals.
“
Ananya has an incredible ability to translate complex requirements into intuitive designs. Her empathy for the user shines through in every screen.
Sarah Jenkins
Product Manager @ TechFlow